An Honest And Critical Primerica Review (Don’t Join Before Reading!)
An Insider’s Perspective From A Former Primerica Regional Vice President & $200K/Year Ring-Earner
Primerica (formerly known as PFS/ALW) is a financial services company that uses a Multilevel Marketing model. Over the last 33 years, the company has produced a multitude of 6-figure and 7-figure a year earners. In early 2010, Primerica went public after breaking ties with Citigroup, it’s long time parent company. Currently, the sales force is made up of 100,000 licensed reps. Primerica is a legitimate business opportunity and has maintained a good rating with the Better Business Bureau.
However, there are some very significant pros and cons to Primerica’s Opportunity. In this review, I’ll give you a brutally honest Primerica Review, list the pros and cons of the business and address the question of whether or not it is a viable opportunity for the average person to make a significant income.
First, let’s start with the Pros:
1. Primerica gives someone with NO experience at all in financial services to join the company and get licensed and certified to market financial product.
2. Primerica offers a part-time opportunity for it’s reps. This is a huge feature since agents can learn the business at their own pace while making income from their jobs.
3. Unlike most Multilevel Marketing opportunities, someone can make a decent income by personally marketing products like insurance, securities and mortgages.
4. Primerica provides a lot of support, mainly due to the training available vie RVP-run local offices.
5. As mentioned earlier, Primerica has one of the most documented track records in the industry and has produced many 7-figure a year earners. Currently, there are almost 70 leaders in Primerica that make $1,000,000 or more in yearly income.
Now, let me give you the Cons…
1. The product training is basic, which is sad for some clients that are being serviced by new reps. As for me personally, I would not want my families finances handled by a financial rep that has little to no experience.
2. Primerica pays a much LOWER commission to reps when compared to what they can make if they were an independent financial services rep.
3. At Primerica, you’re a “captive” agent. In other words, you can’t offer other company’s products and your clients are NOT your own. Without the ability to shop around for the best possible products for your clients, you may be selling them products that aren’t suited for them. While shopping around is a regular practice by independent reps, it is strictly forbidden at Primerica.
4. You lose approximately 80% of your team’s recruits because of licensing. The company stats indicate that ONLY about 20% of incoming reps pass their life insurance exams. What about the eighty percent that don’t pass their exams? Basically, they fall through the cracks and become a statistic. Imagine building a group that is recruiting 100 new people on a monthly basis. Think about this, out of those 100, 80 were people you couldn’t build with because they coudn’t pass their state tests for whatver reason.
5. This is a important part of the comp plan that isn’t shown in the presentation – When you get promoted to RVP, you give your best one or two legs to your upline RVP. This is known as “ownership exchange”. Imagine, working your tail off to earn your Regional Vice President promotion, only to pass up your best leader(s) to your upline and starting the building process all over again… Only this time around, as an RVP, you have office expenses to worry about and you are full-time with no other sources of income. By the way, Primerica requires it’s RVPs to be full-time and forbids them from making money elsewhere. This is extremely important to know if you are seriously considering the Primerica Business Opportunity.In other words, if you are interested in building multiple streams of income, you can forget about it once you hit the RVP position.
In closing, Primerica is a legitamite opportunity where someone can learn how to sell financial services and build their own MLM team. Just be sure to do your due diligence on the compensation model so you know exactly what’s in store for you.
So… Should You Join?
If you’re looking for a business that doesn’t require HOURS of financial product training, the probability that you’ll lose a ton of people during the licensing exams and the fact that you have to give your upline your best leaders, then Primerica is definately not for you.
However, if you’re interested in the idea of recruiting financial reps and potentially opening up your own financial services office, then Primerica may be what you’re looking for.