However, presently only twenty percent use mobile marketing as part of integrated campaigns, and the rest run their programs discretely in a stopgap manner. This year’s Click Asia Summit (like the previous two years: 2011 and 2012) promises to talk about the latest trends and technology solutions in mobile, digital and social media marketing. Various renowned personalities from IT, advertising, Internet marketing, and media will take the stage to share their knowledge and work experience to clear your confusions and get you to the right path.
Marketers are taking mobile marketing a lot more seriously now
The latest mobile marketing trends so far (in 2013) show marketers have finally listed mobile as an important tool for their marketing strategies; and there’s a continuous investment in mobile-optimized websites. However, by the end of 2013 we will see mobile take a more central stage in marketing campaigns. Click Asia Summit, a popular mobile marketing conference, helps marketers, entrepreneurs, designers, and developers to understand the latest tools and technologies in online business and have fun along the way.
Use of mobile web is exploding
These days more and more buyers prefer to visit sites via their mobile phones. By the end of 2015 this trend will reach a level where customers will access the Internet via their smartphone than desktop. Studies conducted recently show more than thirty percent web queries of restaurants are from mobile phone users, more than sixty percent of buyers purchase a product after researching about the same on their phone, and on an average mobile sites produce more than seventy percent rate of engagement per visit for mobile users. At Click Asia Summit’13 you can get such mobile marketing insights to enrich your knowledge and important mobile marketing tips to counter future obstacles from globally loved industry professionals and thinkers.
The reasons why you should attend Click Asia Summit’13
Click Asia Summit’13, to be held in India’s commercial capital Mumbai, brings together thinkers, doers, achievers, master-trainers for three days (9-11 December) to find new marketing solutions and ways to avoid roadblocks (if any) to reach the desired marketing goals. This digital, social and mobile marketing event promises to be bigger and better than the previous two years; and the core team of Click Asia Summit ensures to meet the challenges that lie ahead.
Marketers attend mobile marketing conferences or seminars to;
Learn and understand about mobile marketing ROI
Sharpen their skills and master mobile marketing knowledge
Have a clear mobile marketing definition for their organization
To get ideas about how to plan a proper mobile marketing strategy
To understand the basic difference between mobile application and website
Find out what their competitors are doing using the mobile marketing platform