Convincing Email Marketing Statistics

There are many reasons why, as a business, you should use email marketing campaigns to promote sales, yet many still do not see the advantages of email.
Putting aside the cost savings in relation to the power of email marketing, there are some seriously convincing statistics that support the use of it.
Let’s look at a selection we’ve spotted from various sources.
89% of retailers said email is the most mentioned successful tactic overall – That’s direct feedback from customers claiming that they responded to email more than any other marketing tactic.
67% of subscribers say they’ve purchased products offline as a direct result of receiving an email from a retail company – This just goes to show that email marketing can help build brand awareness of your company that will lead to an increase in sales – both ON and OFFline.
As a direct result of receiving email, 82% of respondents accessed their account via online customer service – If your company website requires that customers create an account, as many retail sites do, you want those customers coming back. Email marketing will draw them back.
As a direct result of receiving email, 71% of respondents researched a specific offer online – There is no better way of promoting an offer than through email marketing campaigns to your mailing list. It’s fast, direct and effective.
As a direct result of receiving email, 63% of respondents clicked a link in the email to learn more – If you want to send people to a certain page to find out more about your offer there is no better way than via email!
As a direct result of receiving email, 42% of respondents typed or copied a URL directly into their browser – That’s convincing evidence, you don’t have to worry TOO much about a low clickthrough rate from your email marketing as many people will visit you through other means.
44% of email users said email inspired at least one online purchase and 41% said it prompted at least one offline purchase – Every company wants results in the form of sales and profit from whatever marketing techniques they employ. Look at those stats and compare them to the marketing techniques you’re using now and what they cost you. Still think email marketing campaigns is a waste of time?
And finally, just to underline the power of email marketing campaigns read these statistics:
73% said they’d made an online purchase as a result of receiving an email offer.
Another 86% made an in-store purchase as a result of receiving an email.
Embrace email marketing today and boost your sales.