If you know what the digital age refers to then it will be easier to understand the term digital marketing Singapore, and elsewhere. Digital marketing is a term that has been around for quite a while but hasnt been very well defined, encompassing things like banner advertising, search engine optimization and pay per click. Yet, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging?
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cell phones, tablets and game consoles to engage with stakeholders. It applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of the work a digital marketing firm Singapore, or wherever. Many organisations use a combination of traditional and digital marketing channels which are catered to by a digital marketing agency Singapore, or elsewhere.
The term ‘digital marketing’ was first used in the 1990s. In the 2000s and the 2010s, it became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. In 2012 and 2013 statistics showed that this form of marketing remained a growing field.
Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
This is where a digital marketing firm enters the picture and provides experts which can help your organisation to advertise. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesnt work, etc. While the Internet is, perhaps, the channel most closely associated with this marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
In simplistic terms, the work of a digital marketing agency is the promotion of products or brands via one or more forms of electronic media. Digital marketing Singapore, or in fact in any place in the world these days, differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isnt typically in real time. It is an effective means of getting across a message to a maximum number of people in a short time.