Interactive marketing refers to the emerging drifts in marketing by which marketing trends has moved from transactions based efforts to a conversions. The famous John Deighton contended that interactive marketing features -the ability to address an individual and the ability to gather and remember the response of that individual- Deighton 1996-.But Interactive marketing is not synonymous of online marketing, while interactive process are enabled by internet tools or innovative technologies. It is one of best way to boost your business market as compare to traditional marketing. Interactive marketing also called actions marketing or trigger based marketing.
In some simple word can say that interactive marketing is new strategy of marketing where customer is empowered to aid in strategy. As we all know the customer is monarch, and business owner responsibility to cater to the impulses and desires of their active clients. Communicating marketing is able to handle this trait better. Interactive marketing endorses a two way communication as compared to traditional marketing, which is usually ruled by one way communication.
We cannot put complete control on branding of business. We share things with the targeted users. That consumer who share about their positive or negative experience of your products and services. As a business strategist , we must ensure be part of that conversion and gather their ideas back to company. Interactive marketing is not different it’s just an approach to catch customer’s needs and then response accordingly.
Interactive Marketing Involves :-
Better look and feel to bring your customer close to your products and services A little effort and glancing through discussion boards like forums and communities can reach you to your fruitful customers. Capturing the user’s generated data and serve the results accordingly with the help of innovative technologies. By using animated easy sign language to process your users. In ecommerce web site, get users view by product comparable feature.
Paybacks of Interactive Marketing:- Consumer engagement High Quality Conversion Set company or organization apart from the competition Deliver dynamic and memorable information Empower 24X7 consumer engagement with your brand or products Low Expenses Real Time Analysis of users Easy to win trust of customer
I believe that Interactive Marketing has been used considerably good. Throughout many agency need a slot mediums for quite some time .No matter how you take it but interactive marketing agency is required in your online business marketing blueprints.
Jennifer Luec is a writer who writes articles on online marketing amenities. By qualification engineering in computer science. Currently working with Amcore that is interactive marketing agency in USA. As an interactive marketing company aumcore.com works on innovative technology.