L’Oral, started in 1909, is now world’s leading company in cosmetics and beauty products. With its head office near Paris, over time the company has established a great brand image assignment help worldwide. It has the world’s largest saloon in its head office building itself.
The building itself is named as the -Beauty Factory’. The company is currently owned by the Bettencourt family (with 30.8% share), Nestle (29.6% share), treasury shares (3.2%) and the balance is publically traded custom essay help. Sir Lindsay Owen-Jones played a major role in transforming the company from just a French export business to a leading international group with presence in over 130 countries around the world (as per assignment help writing services sources). This evolution is the major cause of the company’s success (custom essay help experts). These 100 years of diversification and continuous development and expansion has made the company travel miles custom essay help. Finally, in 2007, the group stood at rank 353 in the -Fortune Global 500′. (source: assignment help experts)
L’Oral has always focused on providing different products for different needs of the customers.
The company has been well successful in diversifying and catering to all different needs custom essay help. In 2006, L’Oral purchased The Body Shop at 652 million GBP (as per help with assignment team). As on date, L’Oral owns the following:
Consumer Products: L’Oral Paris, Garnier, Maybelline New York, Softsheen Carson, CCB Paris
Professional Products: L’Oral Professional, Kerastase, Redken, Matrix, Mizani, Shu Uemura Art of Hair
Luxury Products: Lancme, Biotherm, Helena Rubinstein, Kiehl’s, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beaut
It also includes The Body Shop and some brands in active cosmetics as well.
The Mission statement of the company says: -At L’ORAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full (assignment help). This is what gives meaning and value to our business, and to the working lives of our employees. We are proud of our work.’
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