If you’re one of the many network marketers that are not achieving success with your online marketing efforts, it’s quite likely that you’re hunting in the wrong forest. The steps that you must take in creating successful marketing campaigns online are many. But the first is the most crucial and the most overlooked.
The key to your success is ‘Market Research’.
Market research is a skill that anyone looking to succeed at taking their business online must have. There is nothing wrong with the traditional methods of MLM, but the old school methods simply can’t translate into success in the online marketing arena.
The traditional methods of MLM are great for personal development and overcoming past fears of rejection. And the art of recruiting is a skill that every networker should master. But the simple truth about the old school methods is that they are extremely ineffective and inefficient.
A market is a group of people that is interested in a product and has the money to purchase.
Network marketers are traditionally taught to approach friends, family, and anyone within three feet. They are taught to disregard whether or not the people they approach have a need or desire for the product they are promoting. And they are taught to disregard the financial means of their prospect also.
The plain truth is that what they are taught is not really marketing, but aggressive sales. It can be effective for a few in the industry. But it’s a hard road to travel if you’re after a 6 or 7 figure income.
To market effectively online, you need what is called ‘market intelligence’. This is the foundation for all of your internet marketing efforts.
You need to be able to identify your potential customers and understand what motivates them. Once you find the answers to these questions, your next step will be to come up with an effective way to market your product or service to your core market. To make your marketing campaigns effective, make your audience connect with your offer on an emotional level.
To accomplish an emotional connection with your audience it is a must that your web copy skills are top notch. In your offer, list all the ways in which your product or service will either add to their pleasure or subtract from their pain.
In the end, effective marketing is about finding the right people and showing them that you’re offer will serve their needs best.
Jeff Elias specializes in training new and experienced home based business owners how to build their business effectively and efficiently.
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